Canadian 'B Corps' Put Their Money Where Their Branding Is On Social Causes - The Huffi... - 1 views
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Assunta Krehl on 10 Feb 12Rachel Mendleson states "A growing number of Canadian companies are now becoming certified as "B Corps," a new designation that seeks to distinguish firms that are committed to improving more than their bottom line." Allyson Hewitt, director of social entrepreneurship, MaRS Discovery District states that "MaRS is at the forefront of the Canadian B Corp movement."